jbybsmedia, LLC
Portfolio
A Data-Driven, Social Creative Experience
Creative Reels
About Jackson Bybee
Based out of Salt Lake City, Utah
Pending Bachelor of Individualized Studies in Strategic Content Creation, Utah Tech University
Associate of Science in General Studies,
Salt Lake Community College
Cybersecurity Certificate,
University of Utah
Long Format Edits:
Jordan Roberts Performance Player of the Month
Kyle Lemke Performance Player of the Month
I have a studious, adaptive mindset and I rise to the occasion, challenging the norms to innovate efficiency through technology to study improvement based on data analytics, encompassed by creativity and athletics.
I have two years of professional experience in real-world sporting events content creation catering towards the lacrosse community, specifically prospective collegiate athletes in a wide variety of action sports. During my time capturing content, I aim to accept 90% of highlight game action as deliverables and style with accurate, authentic motion traction with an “as is” coloring approach and an artistic touch for branding.
With an intense background as a collegiate athlete, not only do I understand the athlete, the best-looking camera angles, and the emotion we feel during the exhibition; but I have the mindset of an athlete as well. I strive to compete and study my performances through insights to improve efficiency by 1% driven to advocate for the athletes’ images and grow engagement within communities.
2023 NBA All-Star Weekend -- HammerDunk Promo
Judge Memorial Lacrosse Hype Reel
PLL 2022 Championship Reel (Edit Only)
Legends Lacrosse Promo Video
Hype Videos/Promos
Mountain West Prime x Utah Tech Lacrosse
PLL XBOX Game Function Teaser (After Effects)
Lower Third Motion Effects
Utah Jazz Historic Acquisitions Timeline
Motion Effects
Player Spotlight - Chris Cox
Football Social Hype Reel
Football Player Spotlight - Ran Sawyer
Player Spotlights/Social Trends
Static Graphics
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Social Analytics
Besides just creating content, grasping how social insights function is crucial. With my experience as a micro-influencer in the sports creative niche, I've noticed regular bursts of success, driving up views and boosting engagement through consistency and creating content with a specific audience in mind.
In my personal insights over the last two years below, we can see that I have averaged a post-reach of 3,000. When posting frequent, and on-brand content, I can hit 10-20K+ reach consistently. This became apparent when I started to post content daily after taking a break from playing collegiately.
In the illustrations below, I narrowed my insights to the last two weeks of content production and I have been up in engagement by 209.4%. I found the most success from single-play lacrosse clips, all hitting above-average 4K. The other posts that did well were the ones that were directly tied to the local community, unlike the Northwestern dive catch. My audience hasn't gained Northwestern fans yet so that content isn't going to last long in the algorithms.
Conceptualizing trends based on content demographics is a critical part of a social creative's job and has a direct correlation with marketing strategies, including timeliness for social proof. Having a strong background in web development, customer service, marketing, media studies, and digital film;
I have developed the skills necessary to ideate, capture, edit, and publish content at an exceptional proficiency in high-stress environments and quick turnaround deadlines.
Please contact me if you'd like to collaborate.
- Jackson Bybee