I'm Jackson Bybee. A content producer from Utah, USA, currently based in Adelaide, South Australia on a working holiday.
I came to Australia to travel, grow, and do the best work of my career so far. What followed has been a series of projects I couldn't have planned for and a body of work I'm genuinely proud of.
I handle the full production workflow. Strategy, filming, editing, and publishing. I show up on site, I understand the brief, I capture what matters, and I deliver content that performs. There's no handoff halfway through and no version of the work that doesn't reflect the goal it was built for.
My background is in sport but my work isn't limited to it. I've produced content for professional sports teams, international governing bodies, luxury fashion brands, corporate partnerships, educational institutions, and community events. The brief changes. The approach stays the same: understand the audience, serve the brand, and make content worth watching.
What makes my workflow different is what happens behind the camera. I come from an IT background and I build semi-automated systems to archive every project for long term evergreen use. The content I produce doesn't just perform at launch. It lives in an organised, accessible library that clients can draw from for months and years after the original brief is closed.
I take a human first approach to everything. The best content comes from genuine understanding, not a checklist. I get to know the people, the brand, the community, and the story before I ever pick up the camera. That authenticity shows up on screen and audiences respond to it.
855 posts. 21.1 million views. 638,000 likes.
Data driven results you can point to.
